Creating and maintaining a website involves several different disciplines: programming, design, and writing.

Rarely are website creators or maintainers well-versed in all three skill sets. Using a content management system (CMS) decreases the programming and design knowledge required to maintain a website.

The ultimate goal of a CMS is to allow a communications expert to effectively and easily communicate with stakeholders. Without having to worry about code or create new designs, communicators can focus on crafting the messaging.