Writing Links
Using descriptive text for links is subtle but adds an additional layer of polish and professionalism.
Stay away from ‘Click Here’ and ‘Learn More’. Instead begin a link on an action phrase. It is best to avoid sentence-long links, but half a sentence (6-7 words) is generally okay.
In-Text Links
Don’t: NC State provides daily campus tours for prospective students. Click here to sign-up for a tour.
Do: NC State provides daily campus tours for prospective students. Register online for a tour.
Button Text
Many University Communications themes provide Calls-to-Action (CTAs). A CTA is often a button or standalone link that complements a separate teaser sentence. Examples are below.
The button shortcode may also be used to provide a strong Call-To-Action link. As the button has a very strong visual impact, usage per page should be limited and phrasing should be kept as short as possible. Refer to the Shortcodes topic for information on specific syntax.
Related Links
- How to Write Descriptive Links (Nielsen Norman Group)
- Links Should Never Say Click Here (Smashing Magazine)