Creating Prosperity

Innovation and economic engagement are as central to NC State’s communications as they are to the university’s mission.


NC State’s work makes an impact. Our innovations drive economic development throughout North Carolina, across the country and around the world. That’s why innovation and economic engagement are core themes of our communication efforts. This site collects examples of our communications from advertising campaigns, Web initiatives, print pieces and elsewhere. The assortment presented here is not comprehensive; it draws only from central university communications and not the many other economic-impact messages distributed by colleges and units at NC State.

People in the Hunt Library
Chancellor Randy Woodson

Chancellor's Report

The Chancellor’s Report is the university’s primary annual report to key donors and audiences, highlighting areas of importance to NC State. Over the last few years, the report has promoted the university’s economic engagement activities and impact through a variety of stories.

Football player helmet and jersey

Institutional Message

NC State’s annual institutional message sets the tone for its marketing communications. It primarily consists of a television ad that appears during sporting events, but it also has a strong presence on the Web, in print and elsewhere.

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2011 TV Spot

The 2011 message focused on value, academic quality and economic growth. NC State and its alumni pump $7.3 billion a year into North Carolina's economy.

2012 TV spot screen grab
2012 TV Spot

The 2012 message illustrated the power of our work to transform research, lives, economies and environments.

2013 TV spot screen grab
2013 TV Spot

The 2013 message is simple and direct: “Think and Do.” That message focuses on the real-world impact of the university’s research, scholarship and extension.

President Barack Obama at NC State
Lab equipment under blue light

Internal and External Communications

  • NC State Homepage Features

    At, we tell NC State’s story to an audience of millions.

  • Results

    Results is NC State’s journal of research, innovation and economic development.

  • News Releases

    News releases carry the NC State story to the news media.

  • The Bulletin

    The Bulletin is NC State’s internal newsletter for faculty, staff and key constituents.


NC State homepage features regularly focus on the economic impact of NC State’s cutting-edge research, technology and scholarship.

Student using pipette in a lab

NC State homepage features raise awareness of work like graduate student Vindhya Kunduru’s effort to commercialize a Salmonella vaccine.


In Results, we spotlight NC State research, from efforts to improve energy efficiency to plant-based health breakthroughs.

Fish eye, aerial view of farmland

Through the Bulletin, NC State faculty, staff and students get a bird’s-eye view of campus and research news.

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Our advertising campaigns over the last three years have focused on how NC State turns research and academic innovations into real-world solutions that create prosperity. We’ve featured our strong record of launching new industry clusters, producing job-ready grads and reinventing agriculture in North Carolina.

Picture of an NC State print advertisement
Picture of the Fact Book, an NC State print publication
Picture of a pie graph of NC state degrees

By the Numbers

Two publications — Pride Points and our annual Fact Book — give a quick view of NC State’s best, most impactful work.

  • Pride Points
  • Fact Book

Pride Points

University Communications maintains a Pride Points webpage that provides details about the university’s latest accomplishments, rankings, awards and honors. The site is a resource for faculty, staff and constituents who need quick access to accurate information about the impact of NC State’s scientific research and academic excellence.

  • More than 800 U.S. patents, and more than 1,500 worldwide, yielding more than 400 consumer products
  • 100+ spinoff companies creating thousands of new jobs in North Carolina and across the nation
  • Alumni account for $5.6 billion of income in North Carolina annually
  • Highest starting salaries for graduates among 16 North Carolina colleges and universities
Picture of Pride Points in print

See more from Pride Points

Fact Book

NC State annually creates a fact book highlighting the university’s work and economic impact for key constituents including policymakers, corporate and government partners, donors and potential donors, among others. This asset is not available digitally. Email to request a copy.

  • Each dollar North Carolina spends on NC State puts $8 back into the state’s economy.
  • Since 2000, NC State’s Industrial Extension Service has returned $2.65 billion in direct gain to North Carolina businesses.
  • Our centers and institutes engage with more than 190 corporate, government and nonprofit partners.
  • Venture capital investment in NC State research has totaled more than $1.5 billion to date.
Picture of the Fact Book

For a copy of the Fact Book, email

Timelapse photo of downtown Raleigh

Transforming Economies Summit

In February 2013, NC State hosted academic, business and thought leaders in a daylong summit on universities’ role in driving economic growth. Topics included university-industry partnership, the role of land-grant universities and the creation of new industry clusters around academic research.

Group gathered at luncheon
Extreme close up of fibers in a textile machine

Additional Information

In addition to coverage in NC State publications and advertising, economic engagement has a permanent home on campus and in core sections of the university Web presence.

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Economic Development

From training tomorrow’s workforce to supporting today’s entrepreneurs, we drive growth.

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Outreach and Engagement

Our outreach and engagement efforts put NC State innovation to work in the real world.

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Innovation: This is our work.

NC State’s innovative culture yields research that creates prosperity.

Screenshot of the office of research, innovation and economic development website
Office of Research, Innovation + Economic Development

The online hub for our practical research, powerful partnerships and world-leading research faculty.