Writing Links

Using descriptive text for links is subtle but adds an additional layer of polish and professionalism.

Stay away from ‘Click Here’ and ‘Learn More’. Instead begin a link on an action phrase. It is best to avoid sentence-long links, but half a sentence (6-7 words) is generally okay.

In-Text Links

Don’t: NC State provides daily campus tours for prospective students. Click here to sign-up for a tour.

Do: NC State provides daily campus tours for prospective students. Register online for a tour.

Button Text

Many University Communications themes provide Calls-to-Action (CTAs). A CTA is often a button or standalone link that complements a separate teaser sentence. Examples are below.

Another Screenshot of a Feature Content Module

The button shortcode may also be used to provide a strong Call-To-Action link. As the button has a very strong visual impact, usage per page should be limited and phrasing should be kept as short as possible. Refer to the Shortcodes topic for information on specific syntax.

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