Tag: innovation

The Big Picture: Helping Companies Make Products We Actually Want

Tuesday, February 12th, 2013 | Tags: , ,

Researchers have developed a model that will, hopefully, help companies develop innovative products that people actually want to use. The model is a first step towards capturing the behavior of both companies and consumers, so that we end up with more iPods and fewer Edsels. This concept may sound obvious, but companies have difficulty grasping

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