Tag: business

The Big Picture: Helping Companies Make Products We Actually Want

Tuesday, February 12th, 2013 | Tags: , ,

Researchers have developed a model that will, hopefully, help companies develop innovative products that people actually want to use. The model is a first step towards capturing the behavior of both companies and consumers, so that we end up with more iPods and fewer Edsels. This concept may sound obvious, but companies have difficulty grasping

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Research: Welcome To The Real World

Tuesday, September 28th, 2010 | Tags: , ,

A new study shows that social-science research done by “ivory tower” academics does have utility in the real world, specifically in the business community. And, even more specifically, it could help catch the next corporate fraud. The accounting firms tasked with auditing corporations and identifying fraud are required to have brainstorming sessions as part of

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